Design Principle Breakdown

For this post I have taken a design and broken it up into design elements. This particular image strikes my interest because of the simplicity and the professionalism that is shown. This is the front cover of a book that David Berman helped write and design. For Peachpit Press, which is a division of Pearson. This was one of David Berman’s clients. According to his biography he has had over 30 years of experience designing.  https://www.davidberman.com/portfolio/do-good-design/

 

Contrast

The immediate contrast that I see with this image is the white title with the red back ground. This forces our eyes to see both and to make the title pop out at the audience. I feel that if the title was black to match the other text the scribble from the sharpie wouldn’t have the same effect of it being crossed out. The other striking contrast is the typeface text with the handwritten text, it is the only handwritten text so that we see the contrast of breaking away from the rest of the page.

Repetition

Something I found interesting that David Berman used for repetition is the type face of the wording it is consistent. While some lines of text are in all caps we are able to see that it is the same typeface used in repetition. This is a subtle repetition because we usually look for objects or lines for repetition. Great choice to make this book cover clean.

Alignment

For the alignment of this book cover we see that David Berman broke the strong line of his flush right text from the bottom of the image. As we look at the title we see that the alignment as changed from flush right to being aligned center. This is one of the rules that once you know it you can break it.

Proximity

For proximity if we squint our eyes we see that the white text is grouped and has a relationship with the small white text by the handwritten text. We also see the grouping of the text at the bottom of the image. There seems to be a barrier that is broken with the sharpie in proximity. Because the sharpie links the group in proximity at the top of the book cover with the information and text that is grouped at the bottom of the cover.

Color

The red has meaning to it of the color being energetic, having power, and even having determination. I think this is used with this cover to help one be excited about design, the sense of being powered by the knowledge that it may give oneself, or even simply helping someone with determination to be a better designer. I think this is a great color choice for this type of book.

Overall Design

The principles contribute to the overall design to make a sharp, interesting book cover. The red grabs attention to people who may be scanning bookshelves. The scribbles and the sharpie add that extra character to make it seem more personable, as if it is going to relate better to the reader. I personally love the simplicity of this design it caught my eye when I was looking for my Design & Color Reverse Engineer project.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s