Is typography like etiquette?

The Image that I will be analyzing is a piece of work that was submitted for to the CSS Design awards. This website to help designers, students, studios and much more to push their creativity limits. I think that the CSS awards are there to help artists get their work out there as well as to help them grow in their design abilities. As i scanned through their images I was impressed and given ideas for some future projects.  For more information follow this link to read more about CSS Design Awards. The image is for an article about Good and Bad Typography which I found fitting for my analysis. I found this image through the following link:

Before I go in to talk about typography, the most common word for typeface is font.  I will be using the word typeface because that is the design elements of text.

Modern Typeface

The first typeface used is in the Modern Category, This is the white almost invisible text behind the red words. Modern is identified by the thin serifs at the tops and bottom of the letters. It also has what is called a Radical think/thin transition in the strokes. This means that as we curve the “S” and the “R” for example there are parts of the “S” and the “R” that are thinner and some that are thicker. Some examples of other familiar typefaces are: Didot, Walbaum, and Modern No. 20.

Sans Serif Typeface

The Second typeface used is in the Sans Serif Category, The Red text on the image. This is identified by having no serifs, which are the lines that block in the letters. Unlike the Modern where there are thick to thin transitions in the strokes Sans Serif is all the same thickness throughout the letters. This is commonly found on computers as it is easier to read San Serif vs Serif on a monitor. Some examples of familiar typefaces are: Ariel, Calibri, and Bailey Sans, Bold.


The elements that make these two typefaces contrasting is the color of the two really make the Red text stand out more than the white. I also think that the Modern Typeface seems to be a heavier typeface than the Sans Serif. Which gives another contrast in the visual weight of the typefaces. You could even say that the boxed in area has a form of conflict, with our eyes. As we are not sure of what the Modern Typeface says until we read the text at the bottom of the page.

I think that the way this design was put together was incredible. The principles of design I think there was much thought that may have gone into which typeface should overlay the top. The principles of contrast of the two faces are evident and we admire this piece of typography. Although they use an example of Bad Typography to prove their point the design elements of a good piece are there with the contrast with the typefaces and the differences in color. As In etiquette you only notice when something is bad, but when something is good it goes unnoticed almost if it was just natural to be that way.




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